Why has the normal unit price of advertising specialties selected by advertisers increased to the $3 to $5 range?
A) There is a proliferation of advertising media.
B) Inflation has pushed the cost of all media upward.
C) People tend to associate the quality of a company with the quality of the specialty items it gives.
D) Retailers can abuse trade deals.
E) Over 80 percent of the advertisers in the United States depend on specialty advertising as their primary media vehicle.

Question

Quizplus · Accepted Answer

Advertisers have realized that people tend to associate the quality of a company with the quality of the promotional item it gives, which has resulted in a demand for higher-quality and more expensive advertising specialties, driving up the unit price.

Why Has the Normal Unit Price of Advertising Specialties Selected