In 2005,Hollywood's writers called for a code of conduct that would draw a clear distinction between entertainment and advertising,and make sure audiences know which of the two they are being given.They insisted that when writers were asked not only to be storytellers but also to be advertising copywriters and construct stories around and for the benefit of particular brands,it was deceptive to the viewers.These writers were protesting:
A) product placement.
B) product spillover.
C) product slotting.
D) specialty advertising.
E) brandcasting.

Question

Quizplus · Accepted Answer

Product placement occurs when an advertiser pays a fee to have a product written into a movie or program.

In 2005,Hollywood's Writers Called for a Code of Conduct That