Two simple ways to measure the Internet audience for your advertising banner are:
A) reach and frequency.
B) ad impressions and click rates.
C) cookies and CPMs.
D) response rates and viewing time.
E) viewing frequency and viewing time.

Question

Quizplus · Accepted Answer

The two simple ways to measure the Internet audience for your advertising banner are ad impressions and click rates. Ad impressions refer to the number of times the banner ad is displayed on a website, whereas click rates refer to the number of times users click on the banner ad. These metrics help in determining the effectiveness of the banner ad in reaching the target audience and driving traffic to the advertiser's website.

Two Simple Ways to Measure the Internet Audience for Your