Internet advertisers work through _____,which act as brokers for advertisers and Web sites.
A) ad networks
B) media houses
C) ad consortia
D) media planners
E) viral marketers

Question

Quizplus · Accepted Answer

Ad networks act as intermediaries between advertisers and websites, matching relevant ads with appropriate websites based on their target audience and content. They manage the process of placing and displaying ads, tracking performance, and collecting payment. Media houses and media planners are related to traditional media advertising, while ad consortia and viral marketers are not specific to online advertising intermediaries.

Internet Advertisers Work Through _____,Which Act as Brokers for Advertisers