When several advertisers buy 30 or 60 second segments within a TV program,they are:
A) buying on a participation basis.
B) using syndication allowance.
C) using narrowcasting.
D) buying an online slot.
E) buying a sponsorship.

Question

Quizplus · Accepted Answer

Buying on a participation basis means that several advertisers are buying segments within a TV program. This is a common practice in television advertising where advertisers can buy a certain amount of time within a program to market their products or services.

When Several Advertisers Buy 30 or 60 Second Segments Within