To determine which programs should be purchased for advertising time,media buyers contact stations' sales representatives,national media rep organizations,or network representatives to get a list of _____ along with prices and estimated ratings.
A) makegoods
B) reciprocals
C) frequency measures
D) avails
E) reach quotients

Question

Quizplus · Accepted Answer

Avails refer to the available time slots for advertisements on a particular media platform. Media buyers would contact sales representatives, national media rep organizations, or network representatives to get a list of available time slots (avails) along with prices and estimated ratings.

To Determine Which Programs Should Be Purchased for Advertising Time,media