Ross Perot made advertising history by catapulting the _____ into the limelight.
A) program-length advertisement
B) specialized programming
C) classic programming
D) barter syndication
E) first-run syndication
Correct Answer:
Verified
Q43: In television,gross rating points represent the:
A) sum
Q44: The program's _ is defined as the
Q45: In order to appeal to women before
Q47: The procedure for buying television time is:
A)
Q49: Nielsen Media Research:
A) is a media buying
Q50: Which of the following statements about infomercials
Q51: "He-Man and the Masters of the Universe"
Q52: _ allow advertisers to draw conclusions about
Q53: The percentage of homes in a given
Q53: Television viewing is highest during _ time.
A)
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