Which of the following statements concerning the role of media buyers is false?
A) They often specialize in one medium or another.
B) Their degree of specialization depends solely on the independent media-buying firm the buyer works for.
C) They need to know how to buy different media types.
D) They should have an understanding of the impact of new technologies on the print media.
E) Usually, media buyers in small agencies do not specialize.

Question

Quizplus · Accepted Answer

The degree of specialization of media buyers depends on their personal interests and experiences as well as the independent media-buying firm they work for. However, statement B suggests that it only depends on the media-buying firm, which is false.

Which of the Following Statements Concerning the Role of Media