An insertion order consists of the date on which the ad is to run,its size,the desired position,the rate,and the type of artwork accompanying the order.

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When advertisers place an ad, they submit an insertion order to the newspaper stating the date(s) on which the ad is to run, its size, the desired position, the rate, and the type of artwork accompanying the order. An insertion order serves as a contract between the advertiser (or its agency) and the publication. If an advertiser fails to pay the agency, the agency still must pay the publication.

An Insertion Order Consists of the Date on Which the Ad