A gatefold refers to a(n):
A) insert with wide pages that need to be folded into the center to fit into the magazine.
B) rate card used for cover positions.
C) three-dimensional ad in a magazine.
D) method used to decrease advertising clutter.
E) ad that generates interest by repetition throughout the publication.

Question

Quizplus · Accepted Answer

A gatefold is an insert whose paper is so wide that the extreme left and right sides have to be folded into the center to match the size of the other pages. When the reader opens the magazine, the folded page swings out like a gate to present the ad. Not all magazines provide gatefolds, and they are always sold at a substantial premium.

A Gatefold Refers to A(n)