Which of the following is an advantage of magazine advertising?
A) Lead times for ad insertions are very short.
B) It has the ability to deliver mass audiences at a low price.
C) Permanence gives the reader time to appraise ads in detail.
D) It has the ability to deliver high frequency.
E) The average black-and-white cost per thousand is low.

Question

Quizplus · Accepted Answer

According to My IMC Campaign 13-A, an advantage of magazine advertising is its permanence, or long shelf life, that gives the reader time to appraise ads in detail, allowing a more complete education/sales message and the opportunity to communicate the total corporate personality.

Which of the Following Is an Advantage of Magazine Advertising