Which of the following statements about media buyers is true?
A) Media buyers do not specialize in any medium in order to be flexible.
B) Media buyer refers to a person in charge of negotiating and contracting with the media.
C) The degree of specialization of a media buyer depends solely on the size of the advertiser.
D) Media buyers of small advertising agencies tend to specialize in a particular medium to increase their profits.
E) The knowledge of reading rate cards and analyzing circulation is not required for media buyers.

Question

Quizplus · Accepted Answer

Once the media planning is complete, the advertiser can turn to the tactical details of actually scheduling and buying media time on radio and television and media space in magazines and newspapers. The person in charge of negotiating and contracting with the media is called a media buyer.

Which of the Following Statements About Media Buyers Is True