Which of the following is one of the reasons why an advertiser would want to use magazine advertising?
A) Magazines have an increasing circulation.
B) It has a short lead time for ad insertion.
C) It is cost-efficient because wasted circulation is minimized.
D) It has a vast geographic coverage.
E) It faces low advertising competition.

Question

Quizplus · Accepted Answer

According to My IMC Campaign 13-A, magazine advertising is cost-efficient because wasted circulation is minimized. Print networks give advertisers reduced prices for advertising in two or more network publications.

Which of the Following Is One of the Reasons Why