An advertiser prints an ad on high-quality paper stock to add weight and drama to the message,and then ships the finished ad to the publisher to get it placed into a magazine at a special price.This type of ad is known as a(n)_____.
A) island half
B) insert
C) second cover
D) junior unit
E) full unit

Question

Quizplus · Accepted Answer

Sometimes, rather than buying a standard page, an advertiser uses an insert. The advertiser prints the ad on high-quality paper stock to add weight and drama to the message, and then ships the finished ads to the publisher for insertion into the magazine at a special price.

An Advertiser Prints an Ad on High-Quality Paper Stock to Add