Whether at home or abroad,advertisers must study the audience and remember the basics of print advertising.

Question

Quizplus · Accepted Answer

Every country has newspapers and magazines to serve its population. U.S. advertisers in foreign markets generally use either international or local media, depending on their campaign objectives and intended audience. Whether at home or abroad, advertisers must study the audience and remember the basics of print advertising.

Whether at Home or Abroad,advertisers Must Study the Audience and Remember