Magazines and newspapers provide liberal _____ to their regular advertisers, such as special free promotions to stores and marketing services to help readers find local outlets.

A) intrinsic benefits

B) reader benefits

C) added-value services

D) perks

E) binders

Question

Magazines and newspapers provide liberal _____ to their regular advertisers, such as special free promotions to stores and marketing services to help readers find local outlets.

A) 	intrinsic benefits

B) 	reader benefits

C) 	added-value services

D) 	perks

E) 	binders

Quizplus · Accepted Answer

Magazines, and newspapers too, often provide liberal added-value services to their regular advertisers, such as:
a) special free promotions to stores.
b) marketing services to help readers find local outlets.
c) response cards that allow readers to request brochures and catalogs.
d) help handling sales force, broker, wholesaler, and retailer meetings.
e) advance editions for the trade.
f) research into brand preferences, consumer attitudes, and market conditions

Magazines and Newspapers Provide Liberal _____ to Their Regular Advertisers