The _____ refers to the circulation figure on which a magazine publisher bases its charges.
A) rate base
B) guaranteed circulation
C) primary circulation
D) delivered figure
E) target audience
Correct Answer:
Verified
Q39: _ are essentially magazine-length ads which readers
Q40: When a newspaper creates ad copy and
Q41: Magazines and newspapers provide liberal _ to
Q42: Which of the following is an example
Q43: The guaranteed circulation of a magazine refers
Q45: Which of the following is the first
Q46: _ refers to the number of people
Q47: _ refers to an estimate determined by
Q48: The _ date refers to the date
Q49: In terms of the classification of business
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