_____ refers to the number of people who buy the publication either by subscription or at a newsstand.
A) Total market coverage
B) Market CPM
C) Secondary readership
D) Controlled circulation
E) Primary circulation

Question

Quizplus · Accepted Answer

Data from the ABC or other verified reports tell the media buyer the magazine's total circulation. This primary circulation represents the number of people who buy the publication, either by subscription or at the newsstand.

_____ Refers to the Number of People Who Buy the Publication