The guaranteed circulation of a magazine refers to the:
A) circulation figure on which a publisher bases its rates.
B) number of copies of a magazine sold on newsstands
C) number of copies that the publisher expects to circulate.
D) maximum number of copies distributed through all channels.
E) primary circulation plus pass-along readership minus a safety measure of 10 percent.
Correct Answer:
Verified
Q38: Which of the following statements concerning magazine
Q39: _ are essentially magazine-length ads which readers
Q40: When a newspaper creates ad copy and
Q41: Magazines and newspapers provide liberal _ to
Q42: Which of the following is an example
Q44: The _ refers to the circulation figure
Q45: Which of the following is the first
Q46: _ refers to the number of people
Q47: _ refers to an estimate determined by
Q48: The _ date refers to the date
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