When a newspaper creates ad copy and art,it gives the advertiser a tearsheet to check.

Question

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When a newspaper creates ad copy and art, it gives the advertiser a proof copy to check. In contrast, most national advertising arrives at the newspaper camera ready, either in the form of a photo print or an electronic file via e-mail. To verify that the ad ran, the newspaper tears out the page on which the ad appeared and sends it to the agency or advertiser.

When a Newspaper Creates Ad Copy and Art,it Gives the Advertiser