Which of the following is the first step in analyzing a publication's potential effectiveness?
A) Count its outlets of distribution
B) Verify its circulation figures
C) Audit its circulation procedures
D) Assess its audience
E) Perform a competitive audit

Question

Quizplus · Accepted Answer

The first step in analyzing a publication's potential effectiveness is to assess its audience. The buyer studies circulation statistics, primary and secondary readership, subscription and vendor sales, and any special merchandising services the magazine offers.

Which of the Following Is the First Step in Analyzing