In terms of the classification of business publications based on readership,_____ publications deal with a particular job function across a variety of industries.
A) vertical
B) horizontal
C) primary
D) secondary
E) pass-along

Question

Quizplus · Accepted Answer

Horizontal publications deal with a particular job function across a variety of industries. Horizontal trade publications are very effective advertising vehicles because they usually offer excellent reach and they tend to be well read.

In Terms of the Classification of Business Publications Based on Readership,_____