Which of the following statements concerning magazine advertising is true?
A) It provides flexibility in both readership and advertising.
B) It enables a vast geographic coverage.
C) The cost per thousand (CPM) is low in magazine advertising.
D) Magazine ads lack authority and believability.
E) Lead time for ad insertion is short.

Question

Quizplus · Accepted Answer

According to My IMC Campaign 13-A, magazine advertising provides flexibility in both readership and advertising. Magazines cover the full range of prospects; they have a wide choice of regional and national coverage and a variety of lengths, approaches, and editorial tones.

Which of the Following Statements Concerning Magazine Advertising Is True