Which of the following is a disadvantage of magazine advertising?
A) It lacks flexibility in readership and advertising.
B) It lacks immediacy that advertisers can get with newspapers or radio.
C) It lacks authority and believability that enhances the commercial message.
D) It lacks the permanence that gives a reader time to appraise ads in detail.
E) It is unable to lend prestige to the products being advertised.
Correct Answer:
Verified
Q26: A gatefold refers to a(n):
A) insert with
Q27: In a magazine,when the dark or colored
Q28: Which of the following is an advantage
Q29: Which of the following is one of
Q30: Color advertising is available in many newspapers
Q32: An advertiser prints an ad on high-quality
Q33: A(n)_,an ad similar to a junior unit,is
Q34: In _,an innovation in magazine advertising,readers sample
Q35: In a newspaper,the preferred position horizontally across
Q36: Which of the following is an advantage
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents