Horizontal publications cover a specific industry in all its aspects.
Correct Answer:
Verified
Q14: In controlled circulation,the publisher mails the magazine
Q15: A gatefold is a large ad (60
Q16: For a magazine,cost per thousand (CPM)is computed
Q17: A media buyer is the person in
Q18: In terms of advertising volume,newspapers are now
Q20: One of the disadvantages of magazines as
Q21: In terms of innovations in magazine advertising,cosmetic
Q22: A(n)_ is a large ad that covers
Q23: An insertion order consists of the date
Q24: Which of the following statements explains why
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