Guaranteed circulation in magazines:
A) equals the delivered circulation.
B) is the number of copies of a magazine sold on newsstands.
C) is the number of copies of a magazine that the publisher expects to circulate.
D) is the maximum number of magazines that will be distributed through all channels.
E) equals the primary circulation plus pass-along readership minus a safety measure of 10 percent.

Question

Quizplus · Accepted Answer

Guaranteed circulation in magazines refers to the number of copies that the publisher expects to circulate, which is based on subscriptions, direct mail, and other distribution channels. It is not necessarily equal to the delivered circulation or the number of copies sold on newsstands, and it may be lower than the maximum number of magazines that will be distributed. The formula for guaranteed circulation typically includes a safety measure to account for potential undeliverable or unsold copies.

Guaranteed Circulation in Magazines