Horizontal publications are very effective advertising vehicles because they:
A) offer minimal reach.
B) tend to be very well read.
C) have a low pass-along readership.
D) cover a specific industry in all of its aspects.
E) are aimed at readers in diverse job categories.

Question

Quizplus · Accepted Answer

Horizontal publications are effective because they tend to be very well read, attracting a broad audience across various industries.

Horizontal Publications Are Very Effective Advertising Vehicles Because They