The owner of a fabric store has accepted an ROP advertising rate.This means that the retail advertiser:
A) has no control over where the ad appears in the newspaper.
B) is testing the pulling rate of two identical size ads with different content for the same product.
C) will not require the newspaper to rerun the ad if production quality is less than desirable.
D) will be charged for not fulfilling the contract for frequent or bulk space purchases.
E) is entitled to a rebate or credit for buying more inches than contracted.

Question

Quizplus · Accepted Answer

Run-of-paper advertising rates entitle a newspaper to place a given ad on any newspaper page or in any position it desires.

The Owner of a Fabric Store Has Accepted an ROP