Which of the following statements about developing a copy for radio advertising is true?
A) The radio scripts given to the announcers do not contain information about any sound effects that might be used in the ad.
B) The copy used in radio scripts must never be intrusive.
C) One of the most challenging aspects of writing for broadcast media is making the script fit the time slot.
D) The primary determinant of whether an individual actually listens to radio copy is the time of day the ad is run.
E) One of the most challenging aspects of writing for comic commercials for broadcast media is making every word count without being outrageous.

Question

Quizplus · Accepted Answer

The radio script contains two columns. On the left side are descriptions of any sound effects that will be used. The copy must be intrusive to get past the fact that radio is used so often as background noise. Time of day has nothing to do with whether someone listens to an ad. See Checklist Creating Effective Radio Commercials.

Which of the Following Statements About Developing a Copy for Radio