Each advertising message sent by Delta contains the _____,"Good goes around," which is designed to serve as a memorable positioning statement.
A) logo
B) tagline
C) trademark
D) masthead
E) signature cut

Question

Quizplus · Accepted Answer

Taglines are also called slogans and themelines. The other purpose they serve is to provide continuity in a series of ads. Through continuous use, they become standard statements of product position.

Each Advertising Message Sent by Delta Contains the _____,"Good Goes