Which of the following is an important guideline for creating effective radio commercials?
A) Mention the advertiser's name early and often.
B) Use several big ideas.
C) Use unusual sound effects to break through ad clutter.
D) Avoid asking directly for the order/sale.
E) The shorter the commercial, the more effective it is.

Question

Quizplus · Accepted Answer

Each commercial should only have one big idea. You should use familiar sound effects. Always ask for the order/sale. People tend to forget shorter commercials. Sixty-spots are preferable. See My AD Campaign 11-E

Which of the Following Is an Important Guideline for Creating