The difference between a big idea and a strategy is that a big idea describes the direction the message should take while a strategy gives it life.
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Verified
Q4: The creative pyramid is a model that
Q7: Most ads,whether they are informational or transformational,succeed
Q8: For transforming and manipulating concepts,Von Oech suggests
Q9: In advertising,it is important for the creative
Q11: The creative strategy document is sometimes referred
Q13: The color black when used in ads
Q14: Fact-based thinkers tend to fragment concepts into
Q15: People who are value-based thinkers can also
Q16: While the conceptualization step is important,the visualization
Q17: The creative who takes on the role
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