The _____ is the document that serves as the creative team's guide for writing and producing the ad.
A) creative brief
B) storyboard
C) graphic ideation
D) message strategy
E) speculative presentation

Question

Quizplus · Accepted Answer

It is a simple written statement of the most important issues to consider in the development of the ad or campaign: the who, why, what, where, and when.

The _____ Is the Document That Serves as the Creative