The term "creatives" refer to:
A) the people who work in the creative department.
B) the elements of the advertising mix that are used in developing advertising strategy.
C) the group of all copywriters working in an ad agency.
D) the stages in the integration of the visual and nonvisual elements of the ad.
E) the final presentation to the client.

Question

Quizplus · Accepted Answer

"Creatives" typically refers to the people who work in the creative department of an advertising agency. This includes copywriters, art directors, graphic designers, and other individuals responsible for developing the visual and verbal elements of advertising campaigns.

The Term "Creatives" Refer To