The _____ is a simple description and explanation of an ad campaign's overall creative approach.
A) marketing platform
B) action plan
C) creative brief
D) execution statement
E) message strategy

Name: The _____ is a simple description and explanation of an ad campaign's overall creative approach. A) marketing platform B) action plan C) creative brief D) execution statement E) message strategy
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Question

Quizplus · Accepted Answer

The message strategy has three components: verbal, nonverbal, and technical.

The _____ Is a Simple Description and Explanation of an Ad