Creative brief is also referred to as:
A) a copy platform.
B) a benefit strategy.
C) a creative action plan.
D) a communication strategy.
E) an speculative presentation.

Name: Creative brief is also referred to as: A) a copy platform. B) a benefit strategy. C) a creative action plan. D) a communication strategy. E) an speculative presentation.
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Question

Quizplus · Accepted Answer

In some agencies it may be referred to as a copy platform, a work plan, or a copy (or creative )strategy document.

Creative Brief Is Also Referred to As