Ads that are characterized by negatively originated motives resonate with the audience by being highly _____,by offering relief from negative mental state.
A) informational
B) transactional
C) psychological
D) transformational
E) charismatic

Question

Quizplus · Accepted Answer

Other motives are positively originated as consumers seek sensory gratification, intellectual stimulation, or social approval.

Ads That Are Characterized by Negatively Originated Motives Resonate with the Audience