A creative brief should contain a(n)_____,advertising objectives,and the problem the advertising is designed to solve.
A) policy statement
B) corporate vision and mission statement
C) benefit execution statement
D) tone or brand character statement
E) budget and expense statement

Question

Quizplus · Accepted Answer

The creative brief identifies the benefits to be presented to consumers.

A Creative Brief Should Contain A(n)_____,advertising Objectives,and the Problem the Advertising