Who is ultimately responsible for the final form the ad takes?
A) The traffic manager
B) The creative director
C) The media planner
D) The account planner
E) The account executive

Question

Quizplus · Accepted Answer

The creative director is ultimately responsible for the final form the ad takes because they are in charge of the creative direction and vision of the advertising campaign. They oversee the work of the copywriters, art directors, and designers, and make sure that the ad is in line with the overall brand strategy and messaging. While other members of the advertising team may play a role in developing the ad, the creative director has the final say in how it looks and feels.

Who Is Ultimately Responsible for the Final Form the Ad