What is the last step in developing an advertising strategy?
A) Determining the advertising mix.
B) The delivery of the creative brief to the creative department.
C) The creation of a message strategy.
D) An evaluation of how well the strategy supports the marketing plan.
E) Budget allocation.

Question

Quizplus · Accepted Answer

This step also marks the beginning of the next step: the advertising creative process, in which the creative team develops a message strategy and begins the search for the big idea.

What Is the Last Step in Developing an Advertising Strategy