An ad for Asian Sensations' newest product line of snack foods encourages its readers to "Thai something new." In this example,the word play is used to:
A) persuade consumers to try the new snack food.
B) inform customers that Asian Sensations is a nutritious breakfast.
C) persuade customers to buy multiple packages of the Asian Sensations snack food.
D) persuade retailers to carry Asian Sensations snack food.
E) remind customers that Asian Sensations was still available even if it was not carried by their supermarket.

Question

Quizplus · Accepted Answer

Creativity helps advertising persuade. To be persuasive, an ad's verbal message must be reinforced by the creative use of nonverbal message elements.

An Ad for Asian Sensations' Newest Product Line of Snack