In its ads,Aleve pain reliever is compared to Advil and Bayer aspirin.According to the ads,one Aleve gives relief for twelve hours; the other pain relievers have to be taken every four hours.This type of comparison ad can be used to build an ad's:
A) interception.
B) awareness.
C) psychological screen.
D) credibility.
E) puffery.

Question

Quizplus · Accepted Answer

Comparative ads can be used to build credibility, but they must be relevant to consumers' needs and fair.

In Its Ads,Aleve Pain Reliever Is Compared to Advil and Bayer