At the creation of the ad campaign designed to show the strength of the new Glad Forceflex garbage ads,the ad copywriter and art director met and wrote down as many possible creative ideas for an ad as they could think of.No criticism of any idea was allowed during the session even when the art director suggested showing a Glad garbage bag as an unbreakable pi-ata.The creatives were engaged in:
A) idea swiping.
B) information gathering.
C) brainstorming.
D) research.
E) fostering.

Question

Quizplus · Accepted Answer

Brainstorming is a process in which two or more people get together to generate new ideas.

At the Creation of the Ad Campaign Designed to Show