According to the creative pyramid,the first step in copywriting and art design is to:
A) stimulate the prospect's interest.
B) attract the prospect's attention.
C) make the prospect aware of the product category.
D) make the prospect aware of the brand name.
E) create a communications medium.

Question

Quizplus · Accepted Answer

According to the creative pyramid, the first step in copywriting and art design should be to attract the prospect's attention. Only after capturing their attention can the message be communicated effectively.

According to the Creative Pyramid,the First Step in Copywriting and Art