When the art director was asked to create a new ad for Glad Forceflex garbage bags,he needed to create a visual picture which illustrated the strength of the new bags as well as attracting the attention of readers.What is the term used to describe this step in the creative process?
A) Message strategizing
B) Monitoring
C) Visualization
D) Product positioning
E) Environmental analysis

Question

Quizplus · Accepted Answer

The visualization step is also called the conceptualization step.

When the Art Director Was Asked to Create a New