When designing the new ad campaign for Glad Forceflex garbage bags,one of the creatives asked,"What if we showed how strong the material in the bags is by showing it catching a charging rhinoceros?" Which of the following techniques for manipulating and transforming ideas was used in this example?
A) Compare
B) Block
C) Reverse
D) Connect
E) Eliminate

Question

Quizplus · Accepted Answer

To manipulate ideas through the use of imagination, the creative would ask 'what if.'

When Designing the New Ad Campaign for Glad Forceflex Garbage