An ad for Asian Sensations' newest product line of snack foods encourages its readers to "Thai something new." The creatives who designed this ad intended its headline to be a(n):
A) psychosocial consequence.
B) copy platform.
C) attention-getting device.
D) credibility-builder.
E) action-stimulator.

Question

Quizplus · Accepted Answer

According to the creative pyramid, headlines can be used to be attention-getting devices and break through consumers' psychological screens.

An Ad for Asian Sensations' Newest Product Line of Snack