When the art director for the new 80 Series LCD Flatiron monitor from LG was asked to create an ad that emphasized how thin the monitor was,he visualized a picture showing how little space the monitor took when stacked on a book shelf.What is the term used to describe this step in the creative process?
A) Message strategizing
B) Monitoring
C) Conceptualization
D) Product positioning
E) Environmental analysis

Question

Quizplus · Accepted Answer

The conceptualization step is also called the visualization step.

When the Art Director for the New 80 Series LCD