Why do creatives incubate a concept when they are experiencing creative fatigue?
A) Because it rests the brain and allows better ideas to percolate to the top.
B) Because it allows the people in the Explorer role to pass the creative problem back up the chain of command.
C) Because it allows bottom-up management of creativity, which needs to be integrated into all functional departments.
D) Because it allows the clients to assume something is happening when it is not.
E) Because it creates a temporal shelter for creatives.

Question

Quizplus · Accepted Answer

This approach yields several benefits. First, it puts the problem back into perspective. It also rests the brain, lets the problem incubate in the subconscious, and enables better ideas to percolate to the top.

Why Do Creatives Incubate a Concept When They Are Experiencing