The only element in the marketing strategy that does not influence the type of advertising to be used is the element of place.

Question

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Marketing strategy is the particular blend, or mix, of strategic elements over which the marketer has control: product concept, pricing, distribution, and communication. For ease of memory, marketers often refer to these elements as the 4Ps: product, price, place, and promotion. Each of these elements also influences the type of advertising used.

The Only Element in the Marketing Strategy That Does Not